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Salesforce Pardot Training Overview

This practical, instructor-led course walks you through every aspect of Pardot, from foundational setup to advanced campaign execution. You'll explore real-world scenarios for lead nurturing, engagement studio, automation rules, and ROI reporting. With hands-on labs, quizzes, and a final capstone project, this course ensures you're ready for both certification and real-time B2B marketing automation tasks.


Why Salesforce Pardot?

  • High demand for certified marketing automation professionals

  • Ideal tool for aligning B2B sales and marketing strategies

  • Boosts customer engagement and conversion through automation

  • Recognized certification for digital marketing and CRM professionals

  • Strong integration with the Salesforce CRM ecosystem


What You Will Learn

  • Pardot setup and user management

  • Lead generation and segmentation

  • Email marketing campaigns and A/B testing

  • Engagement Studio and nurture programs

  • Forms, landing pages, and progressive profiling

  • Scoring, grading, and lead qualification

  • Campaign performance analysis and ROI reporting

  • Salesforce and Pardot integration best practices


Prerequisites

  • Basic understanding of marketing or CRM systems

  • Familiarity with email marketing tools is helpful

  • No prior Salesforce or Pardot experience required

Who Can Apply

  • Digital marketing professionals

  • Salesforce users looking to specialize in marketing automation

  • Marketing and sales teams aiming to optimize lead conversion

  • CRM and marketing operations specialists

  • Anyone preparing for the Salesforce Pardot Specialist certification

Course Curriculum

• Overview of Pardot and Salesforce integration

• Setting up and managing Salesforce-Pardot connector

• Syncing fields, campaigns, and users

• Mapping Pardot prospects to Salesforce leads and contacts

• Troubleshooting sync errors and connector issues

• Aligning Pardot and Salesforce campaign tracking

• Understanding visitor tracking and cookies

• Converting anonymous visitors into prospects

• Prospect record creation and management

• Managing prospect activities and scoring

• Grading and segmentation based on engagement

• Lifecycle management and automation triggers

• Creating static and dynamic lists

• Segmentation rules and best practices

• Using tags and folder structures for organization

• Automation rules and completion actions

• Drip campaigns and engagement studio basics

• Managing suppressions, exclusions, and re-engagement

• Building responsive email templates

• Creating and launching email campaigns

• Personalization with merge fields and dynamic content

• Email testing, rendering, and A/B testing

• Deliverability, spam compliance, and opt-outs

• Email performance reporting and metrics analysis

SELF - PACED LEARNING
8,000/-
  • Self placed Lifetime access 
  • Digital study materials available for lifetime access
  • Latest curriculum as per the industry
  • Practice test papers for self-assessment
  • Training Certificate 
  • Doubt-clearing session
  • 24x7 learner assistance and support
INSTRUCTOR - LED LEARNING
(Online Training )
  • Flexible training schedules.
  • Minimal students per batch.
  • Hands-on lab setup.
  • Real-time trending projects.
  • Official certification guidance.
  • Customized resume preparation guidance.
  • Mock interviews and job assistance
ONE TO ONE LEARNING
( Online Training )
  • 1:1 Mentorship
  • Personalize learning to strengthen your skills
  • Custom-tailored training as per your schedule
  • Timing Flexiable 
  • Hands-on experience & projects for practical exposure
  • Exam preparation assistance 
  • Recorded sessions for lifetime
  • Achieve your certification